Which brands will advertise during the Big Game? [ resolves 2027-02-15 (195D) ]
kalshi: [C] multiple sources, no tie-break·reporting consensus methodology ›
distribution · by outcome · marks: daily snapshot
kalshi 20 markets
| market | resolves | P(YES) | vol (24h) | vol (cum) | RCG | venue id | ||
|---|---|---|---|---|---|---|---|---|
| Amazon Prime | 2027-02-15 | 93.0% | — | $827 | C | KXSUPERBOWLA…MAZ | ||
| OpenAI / ChatGPT | 2027-02-15 | 91.0% | — | $1.3K | C | KXSUPERBOWLA…PEN | ||
| Disney+ | 2027-02-15 | 86.0% | $1 | $810 | C | KXSUPERBOWLA…ISN | ||
| Hims & Hers | 2027-02-15 | 83.0% | $4 | $123 | C | KXSUPERBOWLA…IMS | ||
| Gemini | 2027-02-15 | 78.0% | $4 | $1.0K | C | KXSUPERBOWLA…EMI | ||
| DoorDash | 2027-02-15 | 65.0% | — | $750 | C | KXSUPERBOWLA…OOR | ||
| Anthropic / Claude | 2027-02-15 | 63.0% | $1 | $792 | C | KXSUPERBOWLA…LAU | ||
| Oakley | 2027-02-15 | 60.0% | — | $53 | C | KXSUPERBOWLA…AKL | ||
| Nike | 2027-02-15 | 54.0% | — | $394 | C | KXSUPERBOWLA…IKE | ||
| Coinbase | 2027-02-15 | 52.0% | — | $234 | C | KXSUPERBOWLA…OIN | ||
| Allstate | 2027-02-15 | 50.0% | $32 | $950 | C | KXSUPERBOWLA…LLS | ||
| Grok | 2027-02-15 | 47.0% | — | $34 | C | KXSUPERBOWLA…ROK | ||
| Liquid Death | 2027-02-15 | 47.0% | — | $104 | C | KXSUPERBOWLA…IOU | ||
| Paramount+ | 2027-02-15 | 36.0% | — | $119 | C | KXSUPERBOWLA…ARA | ||
| Base44 / Wix | 2027-02-15 | 34.0% | — | $17 | C | KXSUPERBOWLA…ASE | ||
| Jeep | 2027-02-15 | 32.0% | $29 | $624 | C | KXSUPERBOWLA…EEP | ||
| Temu | 2027-02-15 | 28.0% | — | $27 | C | KXSUPERBOWLA…EMU | ||
| Spotify | 2027-02-15 | 24.0% | — | $192 | C | KXSUPERBOWLA…POT | ||
| SpaceX | 2027-02-15 | 15.0% | $2 | $269 | C | KXSUPERBOWLA…PAC | ||
| Zyn | 2027-02-15 | 11.0% | — | $211 | C | KXSUPERBOWLA…ZYN |
resolution architecture
| venue | proposer | source | citation | arbitration | class | analyst notes |
|---|---|---|---|---|---|---|
| kalshi | Exchange Staff | ABC Sports | not provided | Kalshi Staff | Other | — |
verbatim rules
kalshi
If Zyn airs a qualifying advertisement during the official national 2027 Big Game broadcast, then the market resolves to Yes.
A qualifying advertisement includes any commercial featuring the brand, sponsorship segments clearly identifying the brand (e.g., "This halftime show brought to you by..."), or branded content integration with prominent display. The ad must occur after kickoff and before regulation time (or overtime if any) ends. Stadium signage without dedicated airtime, pre-game ads, post-game ads, streaming-only ads, regional ads, and parent company ads without specific brand identification do not qualify. Co-branded advertisements with equal billing count as qualifying.
platform source field
kalshi.settlement_sources → "ABC Sports" sources (19) · single authority
ABC Sports venue-listed Ad Age venue-listed Bloomberg News venue-listed CBS Sports venue-listed CNN venue-listed ESPN venue-listed FOX Sports venue-listed Marketing Land venue-listed NBC Sports venue-listed Reuters venue-listed Sports Business Journal venue-listed STAT News venue-listed the Associated Press venue-listed The Hollywood Reporter venue-listed the National Football League committed source The New York Times venue-listed The Wall Street Journal venue-listed USA Today venue-listed Variety venue-listed
recent wire items
monitoring status: active no active wire
No CM Signal wire has been published for this event yet.
CM Signal’s news-cycle scan surfaces the day’s top stories alongside the prediction markets pricing them. When a story references this event, its wire is published here and links back to this page.
programmatic access · four surfaces, same payload
One canonical record at every surface — embedded JSON-LD, REST, MCP, and /llms.txt.
| HTML | browsers, AI grounded search, crawlers (embedded JSON-LD @type: Dataset) | https://clearmarket.fyi/events/kxsuperbowlad-sb2027/ |
| JSON | REST API for developers | https://api.clearmarket.fyi/v1/events/kxsuperbowlad-sb2027 |
| MCP | agentic AI tool call (Claude Desktop, Cursor, Continue) | clearmarket.get_event("kxsuperbowlad-sb2027") |
| AGENT | AI crawler discovery index | /llms.txt |
Snapshot 2026-08-04. Venue data via Kalshi + Polymarket APIs. Editorial fields (tags, editorial_notes) are ClearMarket-drafted with AI assistance under editorial review. Derived fields (venues_covered, resolution_clarity_grade, rcg_score) computed at serve time. Full per-field map in the JSON record under field_provenance.
raw JSON record · same payload returned by REST endpoint {
"event_id": "CM-EVT-83YZHTJCD9",
"slug": "kxsuperbowlad-sb2027",
"question": "Which brands will advertise during the Big Game?",
"category": "companies",
"tags": [
"companies",
"super-bowl-advertising",
"brand-marketing",
"big-game-2027",
"commercial-spots",
"consumer-brands"
],
"venues_covered": [
"kalshi"
],
"market_count": 20,
"cumulative_volume_usd": 8857,
"resolution_clarity_grade": "C",
"rcg_score": 63,
"rcg_caps": [
"multi_source_no_conflict_rule"
],
"resolution_source": "ABC Sports",
"resolution_source_url": "https://kalshi.com/",
"source_status": "platform_named",
"source_of_record": "the National Football League",
"resolution_source_list": [
{
"name": "ABC Sports",
"url": "https://kalshi.com/",
"provenance": "platform_api"
},
{
"name": "Ad Age",
"url": "https://kalshi.com/",
"provenance": "platform_api"
},
{
"name": "Bloomberg News",
"url": "https://www.bloomberg.com/news",
"provenance": "platform_api"
},
{
"name": "CBS Sports",
"url": "https://kalshi.com/",
"provenance": "platform_api"
},
{
"name": "CNN",
"url": "https://www.cnn.com",
"provenance": "platform_api"
},
{
"name": "ESPN",
"url": "https://www.espn.com",
"provenance": "platform_api"
},
{
"name": "FOX Sports",
"url": "http://www.foxsports.com",
"provenance": "platform_api"
},
{
"name": "Marketing Land",
"url": "https://kalshi.com/",
"provenance": "platform_api"
},
{
"name": "NBC Sports",
"url": "https://kalshi.com/",
"provenance": "platform_api"
},
{
"name": "Reuters",
"url": "https://www.reuters.com/",
"provenance": "platform_api"
},
{
"name": "Sports Business Journal",
"url": "https://kalshi.com/",
"provenance": "platform_api"
},
{
"name": "STAT News",
"url": "https://kalshi.com/",
"provenance": "platform_api"
},
{
"name": "the Associated Press",
"url": "https://apnews.com/",
"provenance": "platform_api"
},
{
"name": "The Hollywood Reporter",
"url": "https://www.hollywoodreporter.com",
"provenance": "platform_api"
},
{
"name": "the National Football League",
"url": "https://www.nfl.com/",
"provenance": "platform_api"
},
{
"name": "The New York Times",
"url": "https://www.nytimes.com/",
"provenance": "platform_api"
},
{
"name": "The Wall Street Journal",
"url": "https://www.wsj.com/",
"provenance": "platform_api"
},
{
"name": "USA Today",
"url": "https://www.usatoday.com/",
"provenance": "platform_api"
},
{
"name": "Variety",
"url": "https://variety.com",
"provenance": "platform_api"
}
],
"arbitration_model": "kalshi_staff",
"proposer_model": "platform_staff",
"field_provenance": {
"question": {
"source": "clearmarket_editorial"
},
"tags": {
"source": "clearmarket_editorial",
"ai_drafted": true
},
"resolution_clarity_grade": {
"source": "derived",
"method": "rcg_v2_7factor"
},
"venues_covered": {
"source": "derived"
}
}
}