Which brands will advertise during the Big Game? [ resolves 2027-02-15 (207D) ]

kalshi: [C] multiple sources, no tie-break·reporting consensus methodology ›

distribution · by outcome · marks: daily snapshot

kalshi 20 markets

market	resolves	P(YES)	vol (24h)	vol (cum)	RCG	venue id
Hims & Hers	2027-02-15	92.0%	—	$131	C	`KXSUPERBOWLA…IMS`
Disney+	2027-02-15	90.0%	—	$807	C	`KXSUPERBOWLA…ISN`
Amazon Prime	2027-02-15	85.0%	—	$711	C	`KXSUPERBOWLA…MAZ`
Gemini	2027-02-15	84.0%	—	$1.1K	C	`KXSUPERBOWLA…EMI`
Anthropic / Claude	2027-02-15	72.0%	$10	$884	C	`KXSUPERBOWLA…LAU`
OpenAI / ChatGPT	2027-02-15	67.0%	—	$814	C	`KXSUPERBOWLA…PEN`
DoorDash	2027-02-15	57.0%	—	$646	C	`KXSUPERBOWLA…OOR`
Nike	2027-02-15	54.0%	—	$384	C	`KXSUPERBOWLA…IKE`
Oakley	2027-02-15	53.0%	—	$39	C	`KXSUPERBOWLA…AKL`
Liquid Death	2027-02-15	52.0%	$10	$114	C	`KXSUPERBOWLA…IOU`
Allstate	2027-02-15	48.0%	—	$724	C	`KXSUPERBOWLA…LLS`
Grok	2027-02-15	47.0%	—	$34	C	`KXSUPERBOWLA…ROK`
Jeep	2027-02-15	40.0%	$46	$639	C	`KXSUPERBOWLA…EEP`
Base44 / Wix	2027-02-15	34.0%	—	$17	C	`KXSUPERBOWLA…ASE`
Temu	2027-02-15	27.0%	$1	$24	C	`KXSUPERBOWLA…EMU`
Coinbase	2027-02-15	26.0%	—	$117	C	`KXSUPERBOWLA…OIN`
Paramount+	2027-02-15	25.0%	—	$65	C	`KXSUPERBOWLA…ARA`
SpaceX	2027-02-15	15.0%	—	$265	C	`KXSUPERBOWLA…PAC`
Spotify	2027-02-15	7.0%	—	$26	C	`KXSUPERBOWLA…POT`
Zyn	2027-02-15	3.0%	—	$46	C	`KXSUPERBOWLA…ZYN`

resolution architecture

venue	proposer	source	citation	arbitration	class	analyst notes
kalshi	`Exchange Staff`	ABC Sports	not provided	`Kalshi Staff`	`Other`	—

verbatim rules

kalshi 20 markets · share this text

If Zyn airs a qualifying advertisement during the official national 2027 Big Game broadcast, then the market resolves to Yes. A qualifying advertisement includes any commercial featuring the brand, sponsorship segments clearly identifying the brand (e.g., "This halftime show brought to you by..."), or branded content integration with prominent display. The ad must occur after kickoff and before regulation time (or overtime if any) ends. Stadium signage without dedicated airtime, pre-game ads, post-game ads, streaming-only ads, regional ads, and parent company ads without specific brand identification do not qualify. Co-branded advertisements with equal billing count as qualifying.

platform source field kalshi.settlement_sources → "ABC Sports"

sources (19) · single authority

ABC Sports venue-listed
Ad Age venue-listed
Bloomberg News venue-listed
CBS Sports venue-listed
CNN venue-listed
ESPN venue-listed
FOX Sports venue-listed
Marketing Land venue-listed
NBC Sports venue-listed
Reuters venue-listed
Sports Business Journal venue-listed
STAT News venue-listed
the Associated Press venue-listed
The Hollywood Reporter venue-listed
the National Football League source of record venue-listed
The New York Times venue-listed
The Wall Street Journal venue-listed
USA Today venue-listed
Variety venue-listed

recent wire items

monitoring status: active no active wire

No CM Signal wire has been published for this event yet.

CM Signal’s news-cycle scan surfaces the day’s top stories alongside the prediction markets pricing them. When a story references this event, its wire is published here and links back to this page.

programmatic access · four surfaces, same payload

One canonical record at every surface — embedded JSON-LD, REST, MCP, and /llms.txt.

HTML	browsers, AI grounded search, crawlers (embedded JSON-LD `@type: Dataset`)	`https://clearmarket.fyi/events/kxsuperbowlad-sb2027/`
JSON	REST API for developers	`https://api.clearmarket.fyi/v1/events/kxsuperbowlad-sb2027`
MCP	agentic AI tool call (Claude Desktop, Cursor, Continue)	`clearmarket.get_event("kxsuperbowlad-sb2027")`
AGENT	AI crawler discovery index	`/llms.txt`

 Snapshot 2026-07-23. Venue data via Kalshi + Polymarket APIs. Editorial fields (tags, editorial_notes) are ClearMarket-drafted with AI assistance under editorial review. Derived fields (venues_covered, resolution_clarity_grade, rcg_score) computed at serve time. Full per-field map in the JSON record under field_provenance.
  raw JSON record · same payload returned by REST endpoint
 {
  "event_id": "CM-EVT-83YZHTJCD9",
  "slug": "kxsuperbowlad-sb2027",
  "question": "Which brands will advertise during the Big Game?",
  "category": "companies",
  "tags": [
    "companies",
    "super-bowl-advertising",
    "brand-marketing",
    "big-game-2027",
    "commercial-spots",
    "consumer-brands"
  ],
  "venues_covered": [
    "kalshi"
  ],
  "market_count": 20,
  "cumulative_volume_usd": 7548,
  "resolution_clarity_grade": "C",
  "rcg_score": 69,
  "rcg_caps": [
    "multi_source_no_conflict_rule"
  ],
  "resolution_source": "ABC Sports",
  "resolution_source_url": "https://kalshi.com/",
  "source_status": "platform_named",
  "source_of_record": "the National Football League",
  "resolution_source_list": [
    {
      "name": "ABC Sports",
      "url": "https://kalshi.com/",
      "provenance": "platform_api"
    },
    {
      "name": "Ad Age",
      "url": "https://kalshi.com/",
      "provenance": "platform_api"
    },
    {
      "name": "Bloomberg News",
      "url": "https://www.bloomberg.com/news",
      "provenance": "platform_api"
    },
    {
      "name": "CBS Sports",
      "url": "https://kalshi.com/",
      "provenance": "platform_api"
    },
    {
      "name": "CNN",
      "url": "https://www.cnn.com",
      "provenance": "platform_api"
    },
    {
      "name": "ESPN",
      "url": "https://www.espn.com",
      "provenance": "platform_api"
    },
    {
      "name": "FOX Sports",
      "url": "http://www.foxsports.com",
      "provenance": "platform_api"
    },
    {
      "name": "Marketing Land",
      "url": "https://kalshi.com/",
      "provenance": "platform_api"
    },
    {
      "name": "NBC Sports",
      "url": "https://kalshi.com/",
      "provenance": "platform_api"
    },
    {
      "name": "Reuters",
      "url": "https://www.reuters.com/",
      "provenance": "platform_api"
    },
    {
      "name": "Sports Business Journal",
      "url": "https://kalshi.com/",
      "provenance": "platform_api"
    },
    {
      "name": "STAT News",
      "url": "https://kalshi.com/",
      "provenance": "platform_api"
    },
    {
      "name": "the Associated Press",
      "url": "https://apnews.com/",
      "provenance": "platform_api"
    },
    {
      "name": "The Hollywood Reporter",
      "url": "https://www.hollywoodreporter.com",
      "provenance": "platform_api"
    },
    {
      "name": "the National Football League",
      "url": "https://www.nfl.com/",
      "provenance": "platform_api"
    },
    {
      "name": "The New York Times",
      "url": "https://www.nytimes.com/",
      "provenance": "platform_api"
    },
    {
      "name": "The Wall Street Journal",
      "url": "https://www.wsj.com/",
      "provenance": "platform_api"
    },
    {
      "name": "USA Today",
      "url": "https://www.usatoday.com/",
      "provenance": "platform_api"
    },
    {
      "name": "Variety",
      "url": "https://variety.com",
      "provenance": "platform_api"
    }
  ],
  "arbitration_model": "kalshi_staff",
  "proposer_model": "platform_staff",
  "field_provenance": {
    "question": {
      "source": "clearmarket_editorial"
    },
    "tags": {
      "source": "clearmarket_editorial",
      "ai_drafted": true
    },
    "resolution_clarity_grade": {
      "source": "derived",
      "method": "rcg_v2_7factor"
    },
    "venues_covered": {
      "source": "derived"
    }
  }
}

snapshot 2026-07-23T21:11:14.426158+00:00 schema v0.2.0-universe all events →